Jonathan Harris’ take on the experiences made by social media
Most online experiences are made, like fast food, to be cheap, easy, and addictive: appealing to our hunger for connection but rarely serving up nourishment. Shrink-wrapped junk food experiences are handed to us for free by social media companies, and we swallow them up eagerly, like kids given buckets of candy with ads on all the wrappers. These experiences are sensitive neither to individual humans nor to the human collective, but only to page views and growth (in a corporate, not personal sense). It is fitting that these companies call their customers “users”. As we fill in the same boxes, answer the same questions, and express ourselves in the same generic ways, we might think this convergence of identity is a good thing, leading to some kind of global unity or mass empathy. But true empathy comes not from forcing people all to be the same, but from helping people to appreciate their differences. Our online tools do a great job at breadth (hundreds of friends, thousands of tweets), but a bad job at depth. We live increasingly superficial lives, reducing our relationships to caricatures and our personalities to billboards, as we speed along at 1,000 miles an hour.
